Smartphone market: Global, China and India

According to Strategy Analytics, the global smartphone user base will grow by 11% from 2023 to 2027. The global penetration rate of smartphones will continue to rise steadily. In the short term, it is due to the growth stimulated by the demand for home office during the epidemic, but the long-term growth momentum comes from emerging markets such as India, such as the upgrade demand for functional phones. (Laoyaoba)

According to Canalys, Mainland China’s smartphone market finished 2022 with an annual shipment of 287M units, a YoY decrease of 14%. This is the first time since 2013 that China’s market shipment has fallen below 300M units. The 2022 crown was taken by vivo, while Honor and Apple ranked second and third respectively. Apple reached an all-time-high market share of 18% in China thanks to its aggressive promotions and demand in the high-end segment remained resilient. In 4Q22, despite the sales season, the Chinese market only managed to ship 74.4M units, recording a 14% YoY decline. (Laoyaoba, Canalys)

According to Counterpoint Research, China’s smartphone sales declined 14% YoY in 2022 to record their fifth consecutive year of decline. Apple’s sales outperformed the country’s market in 2022, falling by only 3% YoY. Major Android OEMs such as OPPO (-27% YoY), vivo (-23% YoY) and Xiaomi (-19% YoY) saw big YoY declines. China’s 4Q22 smartphone sales declined 15% YoY. All quarters in 2022 saw double-digit YoY sales declines. (Laoyaoba, Counterpoint Research)

According to Counterpoint Research, premium segment (>INR30,000 or ~USD365) contributed 11% to India’s smartphone shipments and 35% to market revenue in 2022, the highest ever. Samsung led the market in 2022 in terms of shipment value share with a 22% share, followed by Apple. However, in terms of shipment volume, Xiaomi led the market in 2022 with a 20% share, closely followed by Samsung. But Xiaomi slipped to third position in 4Q22 with Samsung and vivo capturing first and second spots respectively. (Counterpoint Research)

According to IDC, in 4Q22 China’s smartphone market shipped about 72.92M units, a YoY decrease of 12.6%. In 2022, China’s smartphone market will ship about 286M units, a YoY decrease of 13.2%, the largest decline in history. After a lapse of 10 years, China’s smartphone market shipments fell back to below 300M market. (CN Beta, IDC)

Manu Kumar Jain has left Xiaomi after 9 years playing an integral role in Xiaomi’s rise in India as a leader of the company’s operations in the Asian country. Jain revealed he would take some time off before taking on his new professional challenge, ideally in a new industry. Manu Kumar Jain vacated his position as Global VP at Xiaomi. (GSM Arena, Twitter)