Smart watch including Apple watch grows in 2022. But Apple watch declines in 2023
According to Ming-Chi Kuo, Apple Watch shipments in 2023 are expected to decline by approximately 15% YoY to 36–38M units. The 2024 new Apple Watch will unlikely have significant innovative experiences. The highly anticipated blood glucose monitoring feature will not happen in 2024 and possibly not in 2025. The Apple Watch is a classic example of a product that succeeded through repositioning. However, based on current shipment momentum, it may need to be repositioned again if there is an unfortunate year-over-year decline again in 2024. (CN Beta, Apple Insider, Medium, Twitter)