Mobile: 2021 Market Forecast.

According to Sigmaintell, Apple’s total production of iPhone in 2020 has increased to about 244M units. In 2021, the total production is expected to be about 251M units. (Sigmaintell report)

Morgan’s supply chain analyst William Yang has recently cut his production estimates of Apple iPhone 12 and iPhone 12 mini by 9M and 11M units, respectively. He has hiked production of iPhone 12 Pro Max by 11M units. Even with the poor sales, Apple is still expected to release 4 new phones later 2021. Apple might have to come up some “optimizations” to improve the performance and thus the sales of a smaller-screened iPhone model for 2021. (Phone Arena, My Drivers)

In India, the smartphone market finished 2020 with nearly 145M units, a decline of just 2% year-on-year from 148M units in 2019, after a strong recovery in 2H20. It marks the second largest smartphone market’s first full year decline in history. Political headwind between China and India is having little to no impact on the momentum vendors like Xiaomi, OPPO and vivo gathered in 2020. Chinese vendors collectively contributed to about 77% of total shipments in 2020, against 72% in 2019, with the share likely to continue moving north as the nation prepares itself for the onset of 5G. (Canalys, GSM Arena, GizChina)



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