AR: Standard and Mobile AR Apps

AR standard:

The industry’s first augmented reality (AR) technology standard drafted by SenseTime in collaboration with China Electronics Standardization Institute, Zhejiang University, OPPO, Xiaomi, Baidu, iQiyi and many other companies and research institutions are officially approved and released. (Laoyaoba, Sohu, 163)

2. Mobile AR

Pinterest is expanding its virtual makeup try-on capabilities with the launch of a new augmented reality (AR) feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay and NYX Cosmetics. (TechCrunch, Pinterest)

Snap is expanding in promising new directions. Snap has launched 15 different products and functionalities using augmented reality (AR) for businesses in just the first 9 months of 2020. Deutsche Bank analyst Lloyd Walmsley believes that in the next few years, the potential revenue of a single AR lens and AR filter advertising can reach USD4B, more than double the company’s total revenue in 2019. Snap’s Snap Map launched in 2017 also brought a lot of revenue. Jefferies analyst Brent Thill has said that Snap Map may be Snap’s most undervalued asset at the moment, and is expected to increase the company’s annual advertising revenue by USD1.5B by 2023. (CN Beta, Sohu, WSJ)

2.

Marc. Y. , Tech Leader. Passionate about Cool Techs such as Sensing/AIoT and Tech Management. More at http://4da.tech/

Love podcasts or audiobooks? Learn on the go with our new app.

The best macOS Monterey features Worth Trying Now

Healthcare on the Edge

Hacking IoT — HackLAB returns for 2017

Pandemic puts our digital dependencies on display

Rapid XiaoMi Roborock S50 S55 Lavender Singapore

Technology and International Relations

Setting up HQ Video playback on Windows

3D Sensing: Lumentum & Coherent M&A

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
For Sensing/AIoT Tech and More

For Sensing/AIoT Tech and More

Marc. Y. , Tech Leader. Passionate about Cool Techs such as Sensing/AIoT and Tech Management. More at http://4da.tech/

More from Medium

Kaira Network is the first NFT powered social media platform for role-playing.

Mixture V.2

Is the post-corona future strictly virtual?

DeFine Releases V3.0 Upgrade