Apple iPhones vs Samsung and others


A new survey from Consumer Intelligence Research Partners (CIRP) has found that the average selling price (ASP) of Apple iPhones has hit an all time high of USD988 as of Mar 2023. Along with iPhone 14 Pro and Pro being the most popular models for 2023 which of course was a major factor in the increased average selling price, CIRP noted upgraded storage and customers going for the 14 or 14 Plus as compared to the 13 mini a year ago as two more tailwinds. (GizChina, My Drivers, Gizmo China, 9to5Mac, CIRP)

Apple has announced financial results for its fiscal 2Q23 ended 1 Apr 2023. Apple posted quarterly revenue of USD94.8B, down 3% YoY. The financial report shows that Apple’s revenue in the Greater China region hit USD17.812B. This is a decrease of 3% compared with USD18.343B in the same period last year.(GizChina, My Drivers, Apple)

The global smartphone market faced further contraction in the post-holiday-season quarter with shipments declining by 14% YoY and 7% QoQ to 280.2M units in 1Q23, according to Counterpoint Research. Consequently, global smartphone revenue and operating profit also declined, although not as much as shipments. This was due, in part, to the lower-than-usual decline in Apple’s shipments, to 58M units in 1Q23. Apple thereby managed to capture nearly half of all smartphone revenues. While Samsung’s shipments declined 19% YoY despite growing by 4% QoQ to 60.6M units, the launch of the Galaxy S23 series enabled Samsung’s ASP to increase to USD340, up 17% YoY and 35% QoQ, which in turn contributed to global revenues falling relatively less. Apple and Samsung also remain the most profitable brands, together capturing 96% of global smartphone operating profits. (Android Authority, Counterpoint Research)

Samsung’s SmartThings Find service has amassed over 300M registered and opted-in devices globally. The company achieved the milestone in about 2.5 years since debuting the in-demand device location service in late 2020. Samsung launched SmartThings Find at the end of Oct 2020. The service is a crowd-sourced network of Galaxy devices that helps other Galaxy users find their lost devices. SmartThings Find comes with several privacy and security features. It encrypts user data, so no one on the network can see your information. Samsung’s Knox security platform further safeguards data.(Android Headlines, Samsung)

Apple CEO Tim Cook has mentioned that the company had reached 975M subscriptions. The Services business comprises the App Store, Apple Music, Apple TV+, iCloud, and other products. The Services division exhibited steady growth in the 2Q23, generating USD20.9B in revenue, up from USD19.8B in 1Q23. On the other hand, the Wearables, Home, and Accessories segment experienced a minor decline, decreasing from USD8.8B to USD8.76B YoY. Apple CFO Luca Maestri has said the new results for Services is an increase of 150M in 2022, nearly double what the company had 3 years ago.(Apple Insider, Apple, 9to5Mac)

For the first time, Luxshare has won the OEM order for three new Apple iPhone models of the year, and it was also the first time in history that the high-end iPhone Pro was shared by three manufacturers on both sides of the Taiwan Strait, including Hon Hai, Pegatron, and Luxshare. However, Hon Hai is still the largest foundry for the new iPhone 15 series. Luxshare’s 2022 new iPhone order allocation will mainly be responsible for the iPhone 14 and 14 Plus, but in 2023 Luxshare has also won some iPhone 15 and 15 Pro assembly orders. It depends on the volume production rate. Hon Hai still holds the most orders for the iPhone 15 series. Although the 15 Pro business is divided by Pegatron and Luxshare, it is still the largest supplier of this model, and the highest-end 15 Ultra is still exclusively operated by Hon Hai , Hon Hai also holds the largest order volume of 15 entry-level models.(UDN, UDN, Yahoo, CN Beta, CN Beta, SCMP, Yahoo)